To Transform People’s Lives Through the Power of Sound: Interview with Jabra, Adam Robertson

The power of sound has been a leading curiosity for using technology. The diversity of electronic music equipment, speaker systems, hearing aids and headphones have been a driving force in entertainment. Jabra is a leading force in the headphones industry. They have recently released some awesome wireless sports headphones. WT | Wearable Technologies is always searching for more information behind the website profile, therefore we have invited Adam Robertson to our WT | Stage at WTUS16. For a sneak peak at what he will cover on stage, and to learn more about Jabra, take the time to read our interview.

  1. What are the goals for Jabra in the headphone industry?

Part of GN Store Nord (GN) group, Jabra is a world leader in intelligent audio solutions with a mission to transform people’s lives through the power of sound. We believe people will increasingly turn to ear-worn technology to enhance productivity, complement news ways of working, and improve health and well-being. Based on our expertise in the human auditory system, sound processing and wireless technologies, our audio devices far surpass the needs and expectations of business professionals and consumers alike. At the end of the day, our operating principle is to deliver intelligent audio solutions that let our customers hear more, do more and be more than they ever thought possible. This is the mantra we live and breathe every day.

  1. How is Jabra influencing sports headphones?

Jabra’s line of sport earbuds, which includes the Sport Pulse, Sport Coach and Sport Pace, has significantly changed the sports audio market. GN uses world-leading expertise in the human ear, sound, wireless technologies, software and miniaturization to deliver medical-grade audio solutions under the ReSound brand and professional and consumer grade solutions under the Jabra brand. This unique combination of medical, professional and consumer expertise gives Jabra an unprecedented advantage in intelligent audio, and enables the company to create hearable solutions that combine intelligence, sensors and great sound quality.

Intelligent audio is at the heart of all three sport range wireless headsets, and each is specifically designed to combine high-quality music and intelligent in-ear coaching, which is made possible by advanced sensor readings. The three models are optimized for fitness at all skill levels and work with Jabra’s Sport Life App, which provides users with in-ear coaching; ensures they are training in the right heart rate zone; and helps them better plan, monitor and evaluate their personal workouts.

Jabra’s sports line is a truly unique solution in the sports audio market and empowers users all over the world to transform their lives.

  1. You have 3 different sports headphones: Pace, Coach and Pulse. What is the difference between them?

The Jabra Sport Pulse is optimized for running and includes the world’s first in-ear biometric heart rate monitor. They are the only earbuds proven to provide clinical-grade accuracy. Immersive Dolby sound helps keep users motivated by their favorite songs, and music playback, volume and calls can be controlled with a quick tap on the earbuds.

The Jabra Sport Coach is optimized for cross-training and features intelligent audio coaching, which enables users to plan, track and analyze their workouts. Users can choose from more than 40 exercises, from beginner to advanced, and use time or repetition-based training. The integrated TrackFit™ motion sensor measures distance, pace, steps, cadence and calories burned, and when used with the Jabra Sport Life App can help users train at the right intensity levels.

The Jabra Sport Pace boasts an ultra-secure fit and is designed for all types of fitness. The Sports Pace is a great option for those looking to purchase their first pair of wireless sports headphones.

All three sport line earbuds are built toward U.S. military rain, shock, dust and sand standards, so their sweat and weather proof. Additionally, all three are smart devices; they feature an application button that allows users to interact with their workout without the need to unlock or open their phone.

  1. Jabra will join the WT |Network in San Francisco this July – what are you most looking forward to?

We are most looking forward to being on stage with other big companies, learning what they’re doing, and sharing what is happening in the world of wearables and hearables, as well as how Jabra is changing the audio device market.

  1. Lastly, what is your favorite wearable?

The Jabra Halo Smart! We just launched this device, and I can’t get enough of it! It was created in response to consumer demand for a multi-purpose headset specifically designed to support the many scenarios of a busy lifestyle. The worlds of calls, music, voice and other media are converging thanks to smartphone usage today, and audio devices are pivotal to the mobile experience. The Halo Smart is perfect for on-the-go individuals who want to seamlessly manage calls, music and media using one device, but require optimal voice and call-quality, above all else. The Halo Smart provides a best-in-class call experience as well as a superior wireless music experience, and the battery life is unmatched – up to 17 hours talk time and 15 hours of music listening time!

It’s not too late to register for the 21st WT | Wearable Technologies Conference 2016 USA. You will find Jabra on stage July 13th in the afternoon, along with a few other influential companies working in the sports wearable space. Click here to register today.

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