American multinational technology company Garmin has appointed Emirati Motocross athlete Mohammed Al Balooshi as the brand’s first Emirati Ambassador.
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Al Balooshi, the five-time Arab Motocross Champion and 2018 FIM Bajas World Cup winner, will represent the brand across the Middle East. With over 15 years of sporting experience and as the first Emirati FIM world titleholder, Mohammed has played a significant role in the increased representation of the Middle East sporting community on a global stage, Garmin said in a press release.
The ambassadorship will see Garmin working closely with the Motocross driver to ensure that he is equipped with the best of the brand’s handheld and wearable products. This includes the recently launched Garmin fēnix 6 Solar, the brand’s first solar charging, multi-sport GPS watch. Built for performance, it is designed with carefully curated features to meet the needs of athletes of any and all disciplines.
The appointment aligns with the brand’s continued growth plans for the region. AMIT International Group, the official Garmin distributor for the UAE since 1993, has recently expanded into Saudi Arabia in hopes to further drive Garmin’s presence in the Kingdom.
“Mohammed encapsulates the spirit of the Garmin brand with his passion and endurance for sport,” said Cassandra Sawali, Group Marketing & Communications Manager for AMIT International Group. “His success in the field of Motocross acts as both inspiration and a reminder to continuously push to be better, attributes that are at the heart of Garmin’s brand ethos.”
In 2020, Al Balooshi will participate in a slew of global competitions throughout the year both regionally and internationally.
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AMIT International Group, previously known as AMIT Trading Est has been established since 1981 to serve the growing demand for modern marine technology in the United Arab Emirates. Over the years, the company has gone through a period of intense growth and secured regional distributorships for leading International brands across multiple sectors, from marine and aviation navigation to water sports, outdoor recreation and fitness. With showrooms in Dubai, Sharjah and Abu Dhabi, and a growing network of offices in Saudi Arabia, India, and Bangladesh, AMIT is now the region’s premier marine and land technology company.
