FORM Smart Swim Goggles Earn Red Dot Award 2020 for Product Design

FORM Goggles 2020 Red Dot Award
Image: FORM

Vancouver, Canada-based sports technology company FORM announced the FORM Smart Swim Goggles have won the Red Dot Award: Product Design 2020. The prestigious Red Dot award recognized the FORM goggles for outstanding innovation, industry-leading design quality, and the unique experience they deliver to users.

Launched in August of 2019, the FORM goggles are the first premium swimming goggles with a see-through, augmented-reality display that delivers performance metrics in real-time. Metrics like split times, distance, stroke rate, pace per 100, and calories are displayed directly in the swimmer’s line of sight, while they swim. The premium design delivers best-in-class fit and durability while unobtrusively integrating patented optic, display, and machine learning technology so that the goggles look and feel just like a typical pair of swim goggles, reports GlobeNewsWire.

“We’re incredibly excited that Red Dot has acknowledged our best-in-class design through this esteemed award,” said Dan Eisenhardt, Founder and CEO of FORM. “Our mission as a company is to break down the barriers between what swimming is and what it could be. Designing a pair of goggles that display metrics in real-time without compromising on premium materials, excellent fit and durability, is an enormous piece of that puzzle.”

The FORM goggles are built using industry-leading manufacturing processes and high-grade materials, including FDA-certified silicone eye seals and the same chemical-resistant, anti-fog technology used in diving masks. The highly miniaturized onboard computer detects what you’re doing as you swim, and the user’s data is instantly viewable through the goggles’ patented waveguide display technology. The FORM goggles use freeform optics so the display appears as though the data is floating in front of you when you swim. Post swim, your data then syncs with the companion FORM Swim App, where you can access metrics after your swim, analyze performance, engage with the community, and share your progress.

Red Dot
Image: Red dot

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“Our top design goal was first and foremost to make a really great pair of swim goggles,” said Steve Johns, Director Product Design and Manufacturing at FORM. “We’re proud of how the FORM goggles look and feel the way you’d expect regular swim goggles to look and feel. At the same time, we’ve woven in the use of premium quality materials for elevated comfort, performance and durability. We’ve also made the technology as unobtrusive as possible, so it never impedes the swimmer.”

The distinction “Red Dot” has become established internationally as one of the most sought-after seals of quality for good design. In order to appraise the diversity in the field of design in a professional manner, the award is broken down into three disciplines: The Red Dot Award: Product Design, Red Dot Award: Brands & Communication Design and Red Dot Award: Design Concept. Each competition is organized once every year.

More than 6,500 products were submitted for consideration for the 2020 Red Dot Award, from designers and companies in over 60 countries around the world.

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Sam Draper
Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)