Audibel Launches AI-Enabled Hearing Aids That Auto-Adjust To Wearer’s Environment

Audibel Launches AI-Enabled Hearing Aids
With up to 55 million adjustments made every hour, Arc AI's always-on technology delivers realistic and genuine sound quality in every listening environment - automatically. (PRNewswire photo)

Health Tech Firm Audibel announced the launch of its new artificial intelligence hearing aids called the Arc AI. The sound quality is driven by an AI algorithm that automatically adjusts hearing aids to the wearer’s environment. Users can choose from multiple styles including completely-in-canal and behind-the-ear styles.

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“The smartest hearing aid just got smarter,” said Achin Bhowmik, Ph.D., Chief Technology Officer for Audibel. “The Arc AI will redefine how hearing loss is addressed for the next decade, and we at Audibel are proud to lead the way.”

“Your hearing aid should adjust to you, not the other way around,” said Keri L. Ruf, MA, Regional Managing Director at Audibel. “Now with the Arc AI, that can be the case for millions who rely on these devices each day.”

Up to 55 million personalized adjustments are made per hour without the wearer lifting a finger. The result is 40% noise reduction, a statistic that Ruf called “game changing” for anyone who wears hearing aids, Audibel said in a press release.

“Arc AI automatically adjusts to real-life scenarios that any wearer would find themselves experiencing,” Ruf said. “If the room is noisy, Arc AI will reduce background noise; if you go out for a walk, it will pick up the sound direction. In a place like Manhattan, where you’re going from a busy street filled with honking to a very quiet office building, automatic adjustments are a must.”

Ruf noted that the new technology is available in over a dozen styles, including fully hidden completely-in-canal (CIC) designs, powerful behind-the-ear (BTE) options, and every size in between.

“Not only is the Arc AI effortless hearing, but it’s effortless selection, since it’s customizable in the look and the fit,” said Ruf, noting that the hearing aids also come in rechargeable and non-rechargeable varieties. “We have a hearing aid for literally every person in the world who needs one.”

Parts of a hearing aid
Better hearing has never been more effortless with Arc AI. (PRNewswire photo)

Ruf said that Arc AI also features other key Audibel technologies, including:

  • Fall detection technology: A designated caregiver receives an alert whenever an accident happens.
  • TeleHear: Hearing aids can be adjusted or otherwise worked on remotely by Audibel technicians, limiting visits to a clinic.
  • Thrive app: The companion app supports many additional features, including tinnitus masking tools and settings for listening to music.
  • Bluetooth® connectivity: The Arc AI can connect to both iPhone and Android phones via Bluetooth, so the wearer can take phone calls, listen to audio, or watch videos with their hearing aids.
  • Reminders: Whether to go to an appointment or take a medication, Arc AI supports reminder alerts directly into the hearing aid.

“We brought the best of Audibel to the Arc AI,” Ruf said.

Arc AI will be available at Audibel – Manhattan starting October 4th, 2021.

Related Hearing Aids Market to Grow Up to $14.45 Billion by 2026, According to Fortune Business Insights

About Audibel

Audibel is a brand of Starkey Hearing Technologies. Recognized across the globe as a premier provider of hearing healthcare, Starkey is the only American-owned provider of hearing technologies. Headquartered in Eden Prairie, Minnesota, owned by Bill Austin since 1967, Starkey is known for its innovative design, development and distribution of comprehensive digital hearing systems. Led today by President and CEO Brandon Sawalich, Starkey has more than 5,000 employees, operates 28 facilities and does business in more than 100 markets worldwide.

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Sam Draper
Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)