In this age of wearable technology, we’re surrounded by fitness trackers, designer smartwatches, smart shoes and fashionable smart clothes that change color as soon as we step into the sun. Fashion in combination with technology has given us thrilling new experiences.
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Paris Fashion Week just ended, but its impact remains. Fashion shows enable us to travel to different times. But, the different times in the future are slowly becoming reality.
Although, we’ve seen technology integrated into fashion in the previously held Paris Fashion Week, this year’s show has really brought fashion into the digital world. French luxury fashion house Balmain produced a filter that could be downloaded on Snapchat. The experience revolutionized the whole runway experience for the spectators who were able to integrate it to their smartphones. Using the Snapchat beauty filter, they could experience bright eyes, flawless skin, glossy lips and Insta-lighting.
Olivier Rousteing has always said he’s part of the click generation, and more than many other designers, he’s tapping into the new frontiers of digital communication. Rousteing, who in the past hosted Jenner-Kardashians and Kanye in his front row, reserved the star power for the runway this season. Spectators watched Cara Delevingne open the show in a metal breastplate and white suit.
Rousteing dreams to become fashion’s most future-thinking brand by using technology to transform catwalk experience. Last year, Rousteing introduced a custom Beats by Dre headphone collection at the opening of the Melrose store in LA, and a VR Oculus headset experience at the new Milan store soon after. With these 2 projects, his 5 million fans on Instagram got a window into his creative process.
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Wearable technology and smart clothes are definitely one of the big attractions in the fashion world and this year’s Paris Fashion Week has done much to illustrate this. When developing app, however, creators need to remember that when they leave the runway, wearers shouldn’t have to carry around unsightly tech equipment on their bodies just in order to power the clothes they’re in.
Just like clothes, when wearables become fashionable, the designers should focus on how the wearer will look in the real world, and not only like the models prancing their apparels in the runway.
