AI Platform BabyLook to Ease Frustration and Worries of Baby Care

BabyLook AI

A Hong Kong-based company is set to launch an Indiegogo campaign for its product “BabyLook,” which uses company’s Artificial Intelligence (AI) platform to ease frustration and worries of baby care. The company, viv Limited plans, develops, and manages projects to “visualize the minds of children” using AI technology.

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The company said it has done market research between 2015-2016 through online and face-to-face questionnaires to over 2000 mothers of 20-30 years old in the U.S., and pinpointed 3 key functions that reflect the mother’s needs.

The BabyLook is made up of wearable for mothers and babies, as well as an app and the deep learning system.

  1. Visualize the baby’s mind

When a baby starts to cry, it’s very difficult to understand the reason behind his crying. Is he hungry? Does he have a fever? Or Is he sleepy? In this case, BabyLook will display the baby’s feeling simply by launching BabyLook app on your smartphone and recording the baby’s face for a few seconds.

  1. Manage the health of babies through health tracking system

A baby’s health condition can change very quickly. BabyLook regulary collects data on “blood oxygen,” “heart rate,” “body temperature,” and “sleep quality” from the feedback it receives from the wearable device around the baby’s ankle.

  1. Connect family members in order to increase cooperation

Stress and fatigue from caring for the baby can affect the mother as well as the entire family. BabyLook’s wearable for mothers measures her stress and fatigue levels by monitoring the “heart rate” and “quality of sleep” and notifies the mother and the family members.

BabyLook AI

How does the technology work?

With cooperation of more than 500 nurseries and kindergartens mainly in Japan, this project has successfully collected infant related big data which are being analyzed by pediatricians, kindergarten teachers and other professionals.

Installed fixed cameras and video cameras gather data. The fixed camera gathers 20 frames of data per second by facial recognition and facial expression analysis functions.

The system collects basic information such as”7 types of emotions”, “location,” “who else is nearby,” and “time.” The specialists involved with the project label additional information such as what the child was actually feeling at that moment as well as environmental causes that might have influenced that feeling.

The AI team learns the correlations between this information enabling itself to guess children’s feeling based on given data.

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Future Outlook

Currently, the target market is parents in their 20s and early 30s, with children between 0-4 years old, with affinities for technologies in the US, Japan, and China. In the future, the company plans to make it available for everyone. The company said it ultimately plans to use blockchain technology to enable engineers and researchers from all over the world to develop child research and effective child-rearing support platform for children worldwide.

After the Indiegogo launch viv Limited plans to raise 1 million dollars in funding by December of 2018.

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Johanna Mischke () is Editor-in-Chief at WT | Wearable Technologies – the pioneer and worldwide leading innovation and market development platform for technologies worn close to the body, on the body or even in the body. Besides being an expert for wearables and their broader ecosystem she is experienced in the startup world and international marketing. Johanna can be reached at j.mischke(at)