Ittiam Plans to Boost Pacewear Smart Wearables with High Quality Sound

Ittiam pacewear deal

Ittiam Systems, a leader in advanced multimedia solutions, has licensed its high performance audio codecs to Qingdao Realtime Technology to power its Pacewear brand of smart wearables. Ittiam’s highly optimized MP3 decoder and SBC encoder boasts 30 percent lesser power and memory which will enable significantly longer battery life and exceptional audio quality in Pacewear products.

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Pacewear smartwatches and smart bands with embedded Ittiam audio codecs will offer superior audio quality. Ittiam’s stereo MP3 decoder which is fully compliant with ISO-11172-4 and ISO-13818-4, has been extensively tested for strength and confirmed for quality. Similarly, Pacewear smart activity trackers can connect to Bluetooth headphones with streaming and playout of audio enabled by Ittiam’s SBC encoder. It is also compliant with the specifications of Bluetooth Special Interest Group (SIG) for Advanced Audio Distribution Profile (A2DP).

“We are impressed by the uncompromising quality and performance of Ittiam’s audio solutions,” said Gene Li, CEO, Qingdao Realtime Technology.

“Pacewear smart wearables are at the heart of today’s connected lifestyle that millennials cherish. Our license agreement with Ittiam is a significant step towards strengthening our brand’s competitive positioning. Most importantly, Ittiam’s audio expertise will help us scintillate consumers with great sound.”

Ittiam pacewear deal

Ittiam’s Senior Vice President Ravishankar Ganesan said Pacewear is the latest wearable brand which will run by high performance audio codecs offered by Ittiam. “Our solutions will enable Pacewear to stand out in a fiercely competitive market by providing awesome audio experiences that today’s consumers demand. What makes this possible is ‘powerformance’ – a great combination of power efficiency and high performance – that our codecs consistently deliver,” he said.

About Ittiam

Ittiam Systems Pvt Ltd, headquartered in Bangalore, India is a trusted solutions provider to world leaders in multimedia, enabling next generation video experiences through its complete suite of intelligent video technologies, systems and solutions. Ittiam is backed by its proven multimedia expertise and insights. Ittiam’s solutions are at the heart of millions of lifestyle products that drive mobility, content access, networking and sharing.

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About Qingdao Realtime Technology

Qingdao Realtime Technology was founded in September 2016. Its Pacewear brand offers high quality wearable products. The company’s R&D center is located in Shenzhen and Beijing, the two most innovative cities in China. The core team members of Qingdao come from Nokia, Motorola, Tencent and Goertek.

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Sam Draper
Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)