Gemalto’s White-Label Payment Application Infrastructure PURE Commended by Frost & Sullivan

Gemalto Pure system

Frost & Sullivan has Awarded Gemalto the 2018 Middle East & Africa Customer Value Leadership Award for its white-label payment application infrastructure, PURE. Gemalto’s Open ecosystem empowers customers by helping contactless cards and mobile payment solutions to function efficiently with point-of-sale terminals payment acquiring and issuing networks.

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PURE ecosystem ensures interoperability with different technologies, which allows significant application in domestic schemes, financial inclusion and closed-loop private networks.

Fadzai Deda, Best Practices Research Analyst at Frost & Sullivan, said PURE is evolving and its card system is a truly secure payment technology, with biometric authentication featuring a built-in fingerprint sensor and dynamic security code technology. “With the network of connected systems expanding, Gemalto’s flexibility allows users to adapt and position themselves competitively to address new market requirements such as contactless cards, wearables or consumer devices,” he said.

Each year, Frost & Sullivan bestows this honor upon the company that shows excellence in implementing strategies that provide value to its customers with a focus on boosting the return on the investment that customers make in its services or products.

The award recognizes the company’s focus on not just good customer service, but also increasing the value its customers receive, which improves customer retention and expands customer base.

Gemalto Pure system

The companies recognized by Frost & Sullivan Best Practices awards comes from various regional and global markets who show outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Gemalto

Gemalto is an international digital security company providing software applications, secure personal devices such as smart cards and tokens, and managed services. It is the world’s largest manufacturer of SIM cards. Gemalto was founded in June 2006 when two companies, Axalto and Gemplus International, merged. Gemalto’s 2015 revenue was €3.122 billion. Gemalto’s 15,000 employees operate out of 114 offices, 40 personalization and data centers, and 35 research and software development centers located in 47 countries.

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About Frost & Sullivan

Frost & Sullivan is a business consulting firm involved in market research and analysis, growth strategy consulting, and corporate training across multiple industries. It is headquartered in Mountain View, California, and has offices in over 40 countries. For more than 50 years, they’ve been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community.

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Sam Draper
Sam Draper () is Online Editor at WT | Wearable Technologies specialized in the field of sports and fitness but also passionated about any new lifestyle gadget on the market. Sam can be contacted at press(at)