Fertility tracking bracelet maker Ava announced its Asia expansion with the launch of an office in Hong Kong. In addition, the company has unveiled an improved and updated version of its popular Ava fertility tracker, along with a host of new premium services available to US users, including a one-year pregnancy guarantee and access to one-on-one fertility coaching.
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The Hong Kong addition extends Ava’s international footprint through North America, Europe, and Asia. Launched in the US in July 2016, the bracelet is sold in 33 countries. Since April 2017, Ava has helped more than 16,000 women become pregnant, with about 50 new pregnancies a day reported in Q3 2018, said a press release.
“We have seen huge demand from women in Asia who have been waiting for a better way to track their cycles, improve their chances of conception and get valuable insights to take control of their health,” said Ava Co-founder Lea von Bidder. “With this Hong Kong launch, we are excited to meet the need here and as a stepping stone to the rest of Asia.”
The updated sensor bracelet features a sleeker strap and redesigned pod optimized for better performance and comfort, along with a silent alarm to wake wearers with a discrete vibration. In addition, the Ava app now includes a newsfeed-style dashboard, allowing Ava to engage directly with its users. Users can now also customize the health dashboard, allowing them more freedom to personalize their app experience.
Ava customers in the US now have two new bundled packages available if they want to upgrade their purchase: The Plus version, $399, includes a one-year pregnancy guarantee. The Ava one-year pregnancy guarantee requires that users synced their Ava an average of 80% of all their completed cycles during a 12-month period. The Plus version also comes with an e-book filled with science-backed information about conceiving and helpful tips and tricks about cycle-tracking and access to expert-led health, fertility and pregnancy webinars. The Premium version for $699 includes the one-year money-back pregnancy guarantee, access to the e-book and Webinars, as well as 100 minutes of one-on-one coaching with an Ava-certified fertility coach.
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“We enhanced our bracelet features and introduced these new value-add services — from science-backed, expert information and guidance in e-books and Webinars, to one-on-one fertility coaching — with the ultimate goal of helping Ava users get pregnant faster,” explained von Bidder. “Our goal is to set Ava users up for success – and feel supported – in their journey to conception and we believe that if Ava can’t help you get pregnant with all these resources and guidance, we don’t think you should have to pay for it.”
