Zepp, a professional-grade wearable brand, has worked with Swedish creative masterminds to launch a digital Lullaby Generator. Today, the company released a Global Sleep Study featuring commentary from the World Sleep Society, an international authority in sleep health. In October 2020, Zepp commissioned an independent poll of 12,000 respondents across 6 countries to understand the concerns, perceptions and attitudes around sleep quality in these unprecedented times.
Study results
The results show that feelings of sleep deprivation are more prevalent than most believe and that there is a general yearning for more shut-eye time. The day’s worries are deemed to carry on into the night, resulting in less-than-optimal sleep, and it appears to be a vicious cycle, impacting well-being the next day. With changing lifestyle habits due to the stay-at-home economy brought about by the pandemic, naturally, sleep habits have changed too. Music and meditative habits seem to resonate with respondents of this poll, Zepp said in a press release.
Pandemic and Other Anxieties strong
Thailand was revealed as the nation that was most sleep-deprived, with half of the respondents (50%) claiming they were definitely sleep-deprived, followed by Germany (38%), USA (37.8%), UK (37.4%) Italy (18.5%) and Spain (18.2%). 43% of respondents attributed the problem to work woes, 40% to money worries, and 23% to pandemic-related concerns.
COVID-19 lockdowns were also deemed to have changed people’s sleeping patterns, with more than a third (33.6%) of respondents saying they go to bed later than usual, and 20% saying they find it harder to sleep. Respondents believe they are losing an average of 2.7 hours of sleep per night due to pandemic-induced worries, with respondents in Thailand clocking the highest average loss of 4.5 hours per night.
Almost half of the respondents in the US (46%) and Spain (47%) feel that they live in a sleep-deprived nation due to technology and social media. Thailand respondents (52%) believe it results from having too much to think about and Italians agree (48%). Respondents in Germany (46%) think it is because they work too hard and are burnt out and those in the UK (46%) say it is because the world is a worrying place right now.
Coping in a Post-Pandemic World strong
People are also actively taking measures to help themselves sleep better in this time. Top measures include listening to relaxing music, avoiding caffeine in the evening, reading before bed and meditation. 60% of respondents who have worn wearables to bed say it makes them aware of their lack of sleep.
Music as a Bedside Aid strong
89% of respondents agreed that listening to calming music can help with sleep. Poll results show Beethoven’s Moonlight Sonata was the most popular track for all nations to listen to at bedtime, with the exception of Italy, with respondents favoring Chopin’s Nocturne No.2. Respondents in Germany and Thailand said their favorite music genre to listen to was pop, whereas respondents in the US, UK, Spain and Italy said it was classical music.
Personalized Lullabies for an Enhanced Night’s Rest
Recognizing music’s role in helping people fall asleep, Zepp has worked with Swedish creative masterminds to launch a digital Lullaby Generator.
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The free-to-use Lullaby Generator will help users create tailor-made music based on their very own sleep patterns for an enhanced night’s rest. Existing Zepp users can login to share their sleep metrics and automatically produce a unique and personalized lullaby. Non-Zepp users can also participate by answering a series of questions about their sleep habits.
