Bose, the audio equipment maker well-known for its chic speakers and noise-canceling headphones, has thrusted into the sleep industry with its revolutionary noise-masking sleepbuds – earphones designed to promote a good night’s sleep.
The tiny, wireless earbuds combine a slick and comfortable design with soothing sounds to block, cover, and replace the usual noises that disturb sleep. They come with ten sleeptracks that mirror the frequencies of a snoring partner, dogs, neighbors, traffic, and more – masking them underneath a layer of soothing sound. The earbuds have new patented ear tips for a soft, snug, barely-felt fit, and can run for up to 16 hours.
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In contrast to Bose’s noise-cancelling technology used by the company in its award-winning QuietComfort line, the Sleepbuds™ are the first Bose product to incorporate Bose’s noise-masking technology. They aren’t however noise cancelling headphones, they’re not in-ear headphones, and they do not stream music. Instead of listening to music, Bose sleepbuds are actually aimed at boosting your health, helping you to achieve better sleep, all night, every night.
“Noise-masking is a science,” said Daniel Lee, systems engineer for Bose sleepbuds. “It’s more than ambient sound or white noise. You can’t achieve it by simply turning up the volume on calming songs. And depending on the situation, it’s more effective than active noise cancelling — even ours. During the day, QuietComfort headphones improve focus and productivity, or let you hear your playlists and calls clearly in loud places. But at night, you’re trying to shut down completely, and the world is naturally more quiet — and when it’s quiet, even the slightest sound seems loud. Bedside machines can’t cover it, earplugs can’t block it, and earbuds meant for sitting, standing, or moving can’t be worn for hours laying down — especially on your side. But Bose sleepbuds can. And if you’re someone who’s tried everything and nothing’s worked, or haven’t tried anything believing nothing will, we made them for you.”
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The sleepbuds function in the same way as normal Bluetooth headphones but they have been specially equipped with sleep time in mind, helping you to get off to sleep – and stay that way – without any interruptions.
Their small size makes them more comfortable compared to normal headphones.
Availability and Price
Bose Sleepbuds™ don a high-gloss white finish and will be sold for $249. They’re available in the US and Canada at Bose stores, bose.com, and select resellers. They will be available in the markets in Europe, Asia-Pacific, Mexico and Latin America this fall.
About Bose Corporation
Founded in 1964 by Dr. Amar Bose, then a professor of electrical engineering at MIT, Bose Corporation designs, develops and sells audio equipment throughout the world. According to the company annual report in the 2017 financial year, Bose received revenue of US$3.8 billion and employed more than 8,000 people. Bose products for the home, in the car, on the go and in public spaces have become iconic, changing the way people listen to music.
