Superflex, a company that makes powered clothing, has rebranded as Seismic and acquired the intellectual property of Lumo Bodytech, a motion science company known for its posture-correcting and fitness devices. Superflex (Now Seismic) was speaking at the WT | Wearable Technologies Conference 2018 in San Francisco.
Lumo is known for its products such as Lumo Lift Posture Coach and Lumo Run Running Coach, both designed to track body posture and form to improve everyday movement. Seismic’s acquisition of Lumo BodyTech assets will strategically enhance its suit control algorithms with extensive body posture and activity data. Also, key members from Lumo’s machine learning and algorithm team will join the Seismic team members and continue their groundbreaking work in motion science.
Seismic CEO and Founder Rich Mahoney said their machine-learning and data science work has already uncovered key insights on how people move their bodies while standing, sitting and walking. “Lumo’s IP will strengthen our existing capability to create a symbiotic user experience through data on the quality of movement. We are thrilled to welcome the Lumo team onboard as we prepare to go to market,” he said.
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The rebrand will make Seismic’s powered clothing platform evolve. The platform has pertinent applications in wellness, personal tech, fashion and lifestyle with aim to deliver smart wearable strength to anyone who wants to gain physical strength in performing daily activities. The rebrand also includes a new logo, website and mobile experience.
Seismic integrates subtle robotics into its apparel to create connected smart clothing that augments human strength in daily activities. Seismic suit, which can be worn as a base layer under clothing, mimics the biomechanics of the human body to give its user smart wearable strength when needed. The suit can react to the body’s natural movements to provide “power assist” to complement one’s strength while standing up, sitting down or extended standing. Seismic’s component technologies were originally developed at SRI International for a DARPA-funded program to reduce injury risk and enhance soldier endurance. Realizing its keen usefulness beyond military, Seismic spun out of the robotics program at SRI to expand its powered clothing for a wider range of applications.
In recognition of the company’s design, development and deployment of potentially world-changing innovation and technology, the World Economic Forum named Seismic a 2018 Technology Pioneer.
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Seismic will unveil its new company vision and latest prototype at the technology conference TechCrunch Disrupt in September, during a fireside chat between Rich Mahoney and TechCrunch hardware editor Brian Heater. Seismic CEO Mahoney will reveal the company’s latest apparel design on stage in front of a live audience on Thurs., Sept. 6 at 1 p.m. PDT at Moscone West in San Francisco.
About Seismic
Seismic creates apparel integrated with discreet robotics. Its Powered Clothing, which augments human strength and gives mobility to muscles and joints, is designed to give elderly and others strength. Powered clothing functions something like a subtle exoskeleton built to provide wearers with core support and strength to better perform activities of daily living (ADLs).
