American fashion designer and watchmaker Fossil announced its newest smartwatch called the Fossil Sport Smartwatch. The smartwatch will be powered by the recently launched Qualcomm® Snapdragon Wear 3100 platform and the newly redesigned Wear OS by Google. The new features on Sport Smartwatch are: extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities.
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“Thanks to its sleek, ultra-light weight design, colorful silicone straps, and updated technology, the Fossil Sport is built to be your newest accomplice to achieving a balanced lifestyle for all types of health and activity enthusiasts,” said a press release.
Additionally, this watch will be part of a new campaign led by model, marathoner, and entrepreneur Candice Huffine. “It is with great pride that Fossil chose Huffine to be the face of this campaign because she has inspired fans by spreading her message of positivity, inclusivity, and empowerment. Not one to back down from a challenge, it was a dare that led Candice to sign up for her first race and embark on a fitness journey that changed her life,” read the press release.
Steve Evans, EVP Fossil Group said his company knew there was a tremendous opportunity to provide a connected option for the design-conscious consumer, after watching the health and wellness industry converge with smartwatch technology. “We know our consumers want versatility both in their activity and their accessories, which is why we wanted to bring a smartwatch to market that is a fit for every style. We’re incredibly excited to be able to offer a colorful sport smartwatch with endless customization and equipped with latest Google and Qualcomm technology for a best-in-class consumer experience.”
The new Fossil Sport comes in six colors, two case sizes (41 and 43 mm respectively), and endless strap options, providing consumers with additional technology in designs and styles they have come to expect from Fossil. The new nylon and aluminum case make this the lightest smartwatch to date and sits alongside 28 new silicone straps to give the wearer endless colorful combinations. Additionally, the Fossil Sport smartwatch will house a bigger battery (350 mAh), and the recently announced Qualcomm Snapdragon Wear 3100 platform, which brings in new capabilities and extends battery life.
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“The smartwatch market continues to grow at a rapid pace with unprecedented innovation in the industry,” said Pankaj Kedia, senior director, product marketing, Qualcomm Technologies, Inc. “Over the last three years, Fossil and Qualcomm have collaborated closely to launch a series of products and have led the Wear OS by Google smartwatch segment. The Fossil Sport smartwatch represents our best efforts yet made possible through the combination of Qualcomm’s world class Snapdragon Wear 3100 platform and Fossil’s ingenious pulse of the evolving consumer needs. This smartwatch truly represents the best of technology, fashion, and fitness.”
Features Include:
- Nylon case, aluminum topring and pushers
- 41 mm, 43 mm case size
- Stunning touchscreen digital display
- 24+ hours battery life (based on usage) + 2 additional days in
- battery saver watch mode
- Interchangeable straps and bracelets (18mm / 22mm)
- Qualcomm® Snapdragon Wear(TM) 3100 Platform
- Sensors: Heart Rate, NFC, GPS, Altimeter, Accelerometer, Gyroscope,
- Ambient Light, Microphone
- Powered with Wear OS by Google and compatible with iOS 9.3+ and
- Android (TM) 4.4+ (excluding Go edition)
- Connect via Bluetooth® technology
- Wireless syncing + magnetic charging
The Fossil Sport will retail for around $318 and will be available for purchase starting November 8 on www.fossil.com and in select Fossil retail stores globally on November 12.
