Winning the Wearables Race Through Human Psychology
Ever wonder why we do what we do? From a product management perspective, understanding the human psychology behind intent, purchase, and sustained use can...
How Fitbit is Trying to Transform Healthcare, While Transforming Itself
With the launch of its first product, the Fitbit Tracker, Fitbit has gained a foothold in healthcare. Since its launch in 2007, the San...
WANTED! The Next Disruptive Innovations in Smart Textiles
Consumers use more and more wearable technologies in their everyday life, incorporating smartphones and social media seamlessly. Smart clothing is the next step into...
VIDEO: 2013 Wearable Technologies Conference, San Francisco – event overview
For those who weren't able to attend but also for those who were there: Our video recap of the Wearable Technologies Conference 2013 in...
The Bright Future of IoT/M2M IWC Participants
Wow what a year it has been for the 5th IoT/M2M Innovation World Cup! The 2016/17 promotion tour has seen the team travel to...
Wearable technology – is it safe?
“A big drawback of current Wearable Technologies is that they tend to be manufactured from inflexible materials making them uncomfortable and unattractive to consumers”,...